Daytona Beach Transformation Plan


Daytona beach, Florida

The intent of the overall Daytona Beach character study is to create a framework to leverage public investment as the catalyst for the creation and/or enhancement of public space. Through the design process, the City can evaluate its cultural assets and existing built environment to guide and inform the design response of current and future transportation and public realm projects. The end result will be a clear visual image of the City’s desired character thus enabling the City to communicate it and deliver it to residents.

The overall goal of this codified framework is to have each public investment and private development add value to the lives of the citizens, value to the businesses, enhancement of the environment and vibrancy to the experience that is Daytona Beach. Dix.Hite+Partners focused on three of the eight urban design districts and identified a catalyst project within each. The team conducted site visits through the districts and captured vignettes as artistic portrayals of common places that represent the best of the City’s memorable character.


  • Planning Solutions for City of Daytona Beach

Design Team:

  • Dix.Hite+Partners

Project Services:

  • Urban Design Visioning